ESPN CreativeWorks, AT&T and DirecTV: 'Your College Football Thing' by Big Block
- Location:
College football fans can get intense, so ESPN CreativeWorks and AT&T/DirecTV partnered on a 30-second spot to capture that high-octane fandom.
The spots, directed by Big Block will run on ESPN during every College Gameday show this season.
“It’s always a pleasure to work with ESPN CreativeWorks, we continuously see eye-to-eye and make a good team," said Big Block director Shaun Collings. "The addition of AT&T/DirecTV made it even better; they were a joy to work with, which is how you can pull off an excellent project quickly-- we’d bring everyone around the monitor, collaborating the whole way and keeping the energy positive.”
The project was on a tight time frame since it required approval from five separate universities. Big Block used 3D-printing technology to make props such as an eight-foot totem pole, an Arkansas Razorback coffee table, and an elephant head. The entire spot was filmed over one day in Pasadena, California.
Credits
Big Block: Production
Shaun Collings – Director
Kenny Solomon – Managing Director
Jennette MacLachlan – Executive Producer
Sean Hobbs – Line Producer
Carol Saltzman – Production Supervisor
Kevin Brady – 1st AD
Mark Williams – Director of Photography
Jerry Blohm – Production Designer
Bobbie Mannix – Costume Designer
Debbie Tos – Stylist
Alla Sigga Jonsdottir - Make Up
Big Block: Post-Production
Curtis Doss - Executive Creative Director
Rob Resella - Creative Director / Animation
Kay Rough - Head of Production
Tiffany Dickerson - Post Supervisor
James Boger - Editor
Rod Basham - Flame
Brandon Chavez - Colorist
Andrew Kinsler - Animator
Gus Mendez - Design
AT&T Advertising
Chris Payne – Director AT&T Advertising
Andrie Wheeler – Lead Manager, AT&T Advertising
All Tourville, Sr. Manager, AT&T Advertising
Mario Artesiano – Associate Director of Sponsorships, AT&T
Paola J. Sucno – Associate Director, AT&T media
Optimum Sports
Melissa McDevitt – Director
The Marketing Arm
Bryan Delgado – Account Supervisor
BBDO
Allie Knill – Account Supervisor, BBDO
ESPN Creativeworks
Jay Marrotte – Senior Creative Director
Jamie Overkamp – Creative Director
David Kraft - Producer
Nick Aquilino – Associate Producer
Eric Nielson – Associate Strategy Manager
Trent Stogsdill – Senior Strategy Director
