State Farm: ESPN: The Neighborhood Presented by State Farm by ESPN CreativeWorks
- Location:
Bicoastal production company ArtClass and ESPN CreativeWorks recently collaborated on the production of several new broadcast and social spots for 'ESPN: The Neighborhood Presented by State Farm.' The co-branded spots are part of a campaign to promote State Farm’s sponsorship of the NBA and College Gameday on ESPN.
'Carwash' and 'Sugar Maples' are the latest installments of the episodic-style campaign, which humorously riff on reality TV with a cast of superstar athletes and ESPN network personalities playing the role of dysfunctional neighbors.
'Carwash' is a gossipy game of telephone centered around some neighborly carwashing and a car crash, starring ESPN's Doris Burke, NBA Hall of Famer Paul Pierce and Serbian big man Boban Marjanović of the Dallas Mavericks.
'Sugar Maples' captures a landscaping feud between neighbors Paul Pierce and ESPN's Stan Verrett with some well-intentioned tree-trimming help from Boban Marjanović.
The broadcast spots aired on the heels of 'Intro,' which introduces all the main players of “The Neighborhood” series, and "Outfits," an explosive episode starring ESPN favorites Jay Williams and Jalen Rose to promote the Christmas Day NBA games on ESPN.
The social spots for “The Neighborhood” campaign feature the same recurring cast.
Credits
State Farm
Marketing Analysts: Andrew Freeman, Mariana Rutledge, John Althoff & Jessica Broadstone
ESPN CreativeWorks
Creative:
VP of CreativeWorks: Carrie Brzezinski-Hsu
Senior Creative Director: Jay Marrotte
Creative Director: Jamie Overkamp
Associate Creative Director: Kim Salatino
Writer: Andy Truong
Production:
VP of Production: Anthony Nelson
Senior Director of Production: Kyle Wright
Producer: Mike Prado
Social:
Sr. Social Branded Content: Nicole Gartner
Talent:
Director of Talent Mgmt: Chris Duffy
Talent Producer: Kiir Knight
Disney Ad Sales:
Manager Becca Berenson
Translation
Account Director: Julia Farber
Account Supervisor: Hope Gallagher
Account Executive: Stephen Rich
Creative Directors: Barry Katz & Alex Kaplan
Copywriter: Lucas Kelly
Art Director: Dupree Bostic
Optium Sports
Director: Amy Adelbush
Associate Director: Meghan Barron
BROADCAST "Intro", "Outfits", "Sugar Maples", "Carwash"
Production Company: ArtClass
Director: Vince Peone
DP: Carl Herse
Executive Producers: Geno Imbriale & Kate Aspell
Head of Production: Sparkle Jones
Line Producer: Terry Gallagher
Editorial Company: NO6
Editor: Ryan Bukowski
Assistant Editor: Ryan Hennessy
Executive Producer: Corina Dennison
Senior Producer: Weston Ver Steeg
Sound/Music Company: Sandblast
Sound/Music Artist: Ralph Kelsey
Director of Operations: Melanie Reed
VFX Artists: Ed Skupeen & John Shea
VFX Flame Assist: Mark Reyes
Color Company: Company 3
Colorist: Kath Raisch
SOCIAL "Caroling", "Draft Day", "Valentine’s Day"
Production Company: ArtClass
Director: Rylee Ebsen
DP: Laura Valladao
Executive Producers: Geno Imbriale & Kate Aspell
Line Producer: Lindsay Cortiana
Editorial Company: ArtClass
Editors: Victoria Mortati & James Lee
Post-Producer: Sophie Mitchell
Sound/Music Company: TJ Dumser Sound
Sound/Music Artist: TJ Dumser
Color Company: Company 3
Colorist: Kath Raisch
