Agency: ESPN
Date: May 2018
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On Sunday, May 20, ESPN will roll out the latest installment of the ‘Life Needs Sports’ campaign with ‘Bossy,’ featuring some of the best players in the WNBA.

The campaign, which will run across television, radio, digital and social platforms, features WNBA stars including floor generals like the Minnesota Lynx’s Maya Moore and the Phoenix Mercury’s Diana Taurasi, as well as paint protectors like the Los Angeles Sparks’ Candace Parker and the Washington Mystics’ Elena Delle Donne.

The spot conveys that in life, strong, confident, assertive women are sometimes negatively labeled “bossy,” but sports serve as a reminder that these traits are to be celebrated. Underscored by DeJ Loaf’s track Big Ole Boss, the spot concludes with the message that “Life says you’re bossy. Sports make you a boss.”