Califia Farms: advert-body-1 by Erwin Penland

Erwin Penland has created a campaign for Califia Farms to promote the brand's non-dairy nitro cold brew. At the microsite WTFisNitro.com, viewers can check out three quirky videos that each feature people trying Califia Farms' nitro coffee for the first time. According to the agency, it approached each short film "with a gritty production style to give an authentic realness to the settings and the characters." The site also includes a Buzzfeed-style quiz and other videos that star Califia's "Coffee Czar" Brian Lovejoy as he discusses nitrogen bubbles, how to serve nitro, and nitro flavors.