Erste Group: Hanna Bumblebee

Date: Dec 2019
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Following on from the successful award-winning partnership with Passion Pictures and Jung Von Matt/Donau for Erste Group's 2018 Christmas campaign, Mcasso were commissioned as audio creative and strategy partners for the 2019 campaign - '#HannaBumblebee'.

'#HannaBumblebee' reaffirms the power of self belief, beautifully crafted by Passion Pictures’ animation directors Kyra & Constantin. The film is accompanied by an original, commissioned track composed by Mcasso’s Richard Atkinson featuring vocals by Chanele McGuinness, a full length version of which has been released to coincide with the campaign’s launch. Entitled ‘Another Way' it is available digitally on the Mcasso label via all music streaming platforms.

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