The Drum Awards for Marketing - Entry Deadline

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Date: Dec 2018
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Erich & Kallman has created compelling video content for its client, Kelly, a global workforce solution provider.

So far, the agency, along with production partner Caruso Company and Director Doug Walker, has developed two separate videos — each one in nearly three minute versions — that tell the stories of two very different people whose lives were put back on track with help from Kelly.

One of them is Jennifer, a wife and mother who lost her biotech job after 10 years; the other is Siphan, a US Army veteran who struggled to find work to support his family following a tour of duty in Kuwait.

The videos are examples of how Kelly helps hardworking, talented people discover what’s next. Jennifer’s videos show how Kelly helps professional and technical workers, e.g., scientific and engineering professionals, find new job opportunities and advance their careers through nontraditional channels. The videos about Siphan represent a key mission of Kelly to support veterans as they transition into civilian careers.

The videos will be promoted on Facebook, LinkedIn, Twitter and YouTube. In addition, Kelly has an employee advocacy tool called Everyone Social that enables their full-time employees to easily share content such as this across their personal social channels.


Agency: Erich & Kallman

Production: Caruso Company

Director: Doug Walker

DP: Norman Bonney

Producer: Vieve Haag

E.P.: Robert Caruso

Edit: Doug Walker / Beast S.F.