The Drum Awards for Marketing EMEA - Awards Show

-d -h -min -sec

Date: Mar 2018
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Astral Tequila and Jonathan Goldsmith (formerly known as “the Most Interesting Man in the World”) are back with a short video highlighting the fact that apparently Goldsmith's character has helped to resolve foreign issues with Kim Jong-Un.

This video is a continuation of the brand’s campaign 'This Calls for Tequila' that was launched earlier this year, which saw Goldsmith bending a spoon with his mind, holding his breath for one hour, becoming the namesake of the sun and receiving the 'Best Actor' award for a movie not even out yet.

The 10-spot video campaign focuses on toasting life's most legendary moments with Astral. The spot was created by ad agency Erich & Kallman.


Agency: Erich & Kallman

Client: Astral Tequila