The Drum Awards for Marketing - Entry Deadline

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Date: Jan 2018
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The new campaign finds former most interesting man Jonathan Goldsmith’s character bending a spoon with his mind, holding his breath for one hour, becoming the namesake of the sun and receiving the ‘Best Actor’ award for a movie not out yet are just a few of the legendary moments in Astral Tequila’s first creative campaign, ‘This Calls for Tequila.’

The 10-spot video campaign was created by ad agency Erich & Kallman, and focuses on toasting life’s most legendary moments with the most fitting tequila, Astral.

‘This Calls for Tequila’ encourages consumers to choose Astral for every celebration as well as life’s best, most unexpected, legendary moments – an ethos embodied by Goldsmith, the campaign’s star and Astral Tequila partner.

The campaign also features a new character who portrays Goldsmith’s butler, who gleefully brings news of his master’s accomplishments. “This calls for Tequila,” Goldsmith replies when told of his most recent accolade, to which his servant responds, “The finest Tequila!”


Agency: Erich & Kallman

Production Company: ContagiousLA

Director: Andrew Laurich

Director of Photography: Filip Vandewal

Executive Producer: Natalie Sakai

Producer: Sean Barney

Production Designer: Julio Gómez

Editorial Company: ContagiousLA

Editor: Eric Gross

Post Supervisor: Jordan Flack

Color: ContagiousLA

Senior Color Artist: Marco Cordero

Sound: LIME

Senior Engineer: Matt Miller

Producer: Susie Boyajan

Music: Butter

Executive Producer: Ian Jefferys