Cracker Barrel recently added new limited-time only items to its menu and wanted to find a fresh way to connect with younger audiences.
In these three spots, which showcase Cracker Barrel’s three new Southern Bowls, cooking show hosts talk about how they’re going to make the dishes with little to no knowledge about authentic Southern cuisine (in stark contrast to Cracker Barrel’s expertise in this area).
Cracker Barrel aimed to maintain its charming, hospitable, warm and authentic brand personality while using humor as a way to connect with a youthful demographic.
Chief Creative Officer- John Immesoete
Executive Creative Director - Barry Burdiak
Creative Director - Corey Ciszek
Head of Production - Jill Frank
Senior Producer- Sally McGuin
Producer - Sadie Altvater
VP Client Service - JT Mapel
Director- John Immesoete