Strayer University: My Story by EP+Co

Strayer University is an institution that believes in the power of education and the transformative power it can have on people. Through a new partnership with Queen Latifah, Strayer is rolling out a program to motivate and uplift current students in the pursuit of their degree, offering words of encouragement and inspiration to both current and future students. As part of that, Strayer will be rolling out an all-new creative campaign.

In the TV spot titled 'My Story', Queen Latifah speaks directly to those people in various stages of life who have a goal to earn a degree, “It doesn’t matter how long you’ve been out of school. If you’re the first in your family to go to college, if you took time off to raise your kids, or if you’re in one career and you hear another calling; I get that.”

She goes on to explain how Strayer understands that struggle and that’s why the institution is teaming up with Queen Latifah to help inspire those seeking a degree to have the confidence to keep moving and fulfill that goal. The 'My Story' TV spot is the first of several digital, social and broadcast content pieces that are part of this motivational campaign.