Denny's: See You At Denny's by EP+Co & Conill

Denny’s is using its nationwide restaurant remodel to directly capture the attention of African-American and Hispanic consumers in a campaign exploring what the modern family looks like in Trump’s America.

The diner chain has launched three news spots under the nationwide ‘See You at Denny’s’ tagline, which aims to promote the overhaul of its menu and refurbishment of its restaurants.

Two of the ads have been scripted to speak directly to African-American and Hispanic audiences respectively. African-American actors play on the colloquialism of “I see you” as diners and servers in the former, while the latter’s cast members speak in both Spanish and English and punctuate the commercial with “Nos vemos en Denny’s”.

The spots will run of respective African-American and Hispanic-American endemic networks, as well as on broader cable, VOD and social media channels. A third general market spot has also been created, which questions the concept of ‘difference’ in today’s America.

The campaign was co-created by EP+Co, which worked with multicultural agencies Conill and Fluent360.