Agency: E.ON
Client: Engine
Date: Mar 2018
Your Vote
Overall Rating
Opps, please vote again
57 votes

Energy provider E.ON has published an optimistic look at the future by digitally re-imagining city streets as sustainably-heated swimming pools, in order to illustrate the potential of air source heat pumps, solar power and battery storage.

Collectively referred to as ‘heat from thin air’ solutions these alternative energy sources are both clean and limitless, with imagination left as the sole limiting factor.

As such The Big Dip shows the possible city-wide impact of such technologies by imagining entire streets flooded to form open-air heated swimming pools following the successful heating of Barcelona’s Olympic swimming pool using nothing but air source heat pumps.

Belinda Moore, director of marketing and communications at E.ON UK, commented: “The Big Dip is an ambitious look at the potential scale of energy solutions in the UK beyond. We’ve used our air source heat pump technology to heat an Olympic-sized outdoor swimming pool but then made it look like we’ve flooded an entire city street. It mirrors the bold and pioneering approach that we want to bring to our customers’ lives by offering exciting new ways of engaging with energy – creating smarter homes, more sustainable solutions or simply better supporting their individual energy needs.”

The creative concept devised by Engine seeks to position E.ON as a leader in sustainable technologies in a campaign spanning TV, cinema and out of home, supported by a digital and social media strategy.


Agency: Engine (WCRS, PAA, Trailer Park)

Executive Creative Director: Ross Neil

Creatives: Rosanna Walker, Chris da Roza

Agency Producer: Joseph Pawsey

Assistant producer: Camilla Hempleman-Adams

Account Handling: Polly Jones, Rowena Vithlani, Lizzie Robson, Albert Ponnelle, Hugh Phillips

Planning: John Crowther, Katherine Morris

Project Director: Liz Boothby

Digital Project Director: Christophe Taddei

Agency Designers: Guy Sexty, Jacinto Caetano, Abbi Chard, Darren ODonoghue, Stephanie Reeves & Cristina Carion

Director of Technology: Dino Burbidge

Media Agency: Vizeum

Production Company: Outsider

Director: Scott Lyon

Producer: Zeno Campbell

Editor: Art Jones – Work

Sound Design: Sam Ashwell, Mark Hellaby

Post-Production: ETC

Music composers: Dave McEwan, James Turner

Photographer: Garry Simpson

Retouching: Stanley’s Post