Energy provider E.ON has published an optimistic look at the future by digitally re-imagining city streets as sustainably-heated swimming pools, in order to illustrate the potential of air source heat pumps, solar power and battery storage.
Collectively referred to as ‘heat from thin air’ solutions these alternative energy sources are both clean and limitless, with imagination left as the sole limiting factor.
As such The Big Dip shows the possible city-wide impact of such technologies by imagining entire streets flooded to form open-air heated swimming pools following the successful heating of Barcelona’s Olympic swimming pool using nothing but air source heat pumps.
Belinda Moore, director of marketing and communications at E.ON UK, commented: “The Big Dip is an ambitious look at the potential scale of energy solutions in the UK beyond. We’ve used our air source heat pump technology to heat an Olympic-sized outdoor swimming pool but then made it look like we’ve flooded an entire city street. It mirrors the bold and pioneering approach that we want to bring to our customers’ lives by offering exciting new ways of engaging with energy – creating smarter homes, more sustainable solutions or simply better supporting their individual energy needs.”
The creative concept devised by Engine seeks to position E.ON as a leader in sustainable technologies in a campaign spanning TV, cinema and out of home, supported by a digital and social media strategy.
Agency: Engine (WCRS, PAA, Trailer Park)
Executive Creative Director: Ross Neil
Creatives: Rosanna Walker, Chris da Roza
Agency Producer: Joseph Pawsey
Assistant producer: Camilla Hempleman-Adams
Account Handling: Polly Jones, Rowena Vithlani, Lizzie Robson, Albert Ponnelle, Hugh Phillips
Planning: John Crowther, Katherine Morris
Project Director: Liz Boothby
Digital Project Director: Christophe Taddei
Agency Designers: Guy Sexty, Jacinto Caetano, Abbi Chard, Darren ODonoghue, Stephanie Reeves & Cristina Carion
Director of Technology: Dino Burbidge
Media Agency: Vizeum
Production Company: Outsider
Director: Scott Lyon
Producer: Zeno Campbell
Editor: Art Jones – Work
Sound Design: Sam Ashwell, Mark Hellaby
Music composers: Dave McEwan, James Turner
Photographer: Garry Simpson
Retouching: Stanley’s Post