The Drum Awards for Marketing - Extended Deadline

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Agency: Engine UK
Client: Sky Mobile
Date: Feb 2021
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Sky Mobile has launched the next installment of its 'Hello Possible' campaign in which actor Lily James uncovers the seemingly endless possibilities at your fingertips when you have spare data with Sky Mobile.

The latest iteration in the 'Hello Possible' campaign, created by Engine, invites people into the bright and optimistic world of Sky Mobile – where the usual rules don’t apply.

In the ad, James shows a family visiting a fun fair that in the magical world of Sky Mobile, you can do things you couldn’t before – such as turning fairground tickets into a giant fluffy penguin. The fairground tickets are used as an analogy for mobile data, which Sky Mobile rolls over so their customers can share it, turn it into rewards or keep it for when they’ll need it.

Credits

SKY MOBILE / TRAKTOR / February

Brand: Sky

Title: Funfair

Marketing Director: Pierre Copin

Head of Advertising & Campaigns: Abbey Kickham

Brand Marketing Controller: Marietta Constantinou

Senior Marketing Manager: Francesca Dye

Agency: ENGINE

Creative Director: Leon Jaume

Creative: Sonny Adorjan

Creative: Olly Courtney

Client MD: Ed Norrington

Business Director: Rich Williams

Account Manager: Tom Butler

Chief Strategy Officer: Gen Kobayashi

Strategist: Rob Jennings

Agency Producer: Laura Melville

Assistant Producer: Jakub Pieta

Production Company: Stink

Director: TRAKTOR

Producer: Richard Ulfvengren

Production Manager: Nurjan Nevzat

Production Assistant: Alice Evans

Director of Photography: Tim Maurice-Jones

Production designer: Nick Foley-Oates

Stylist: Claudia Lyster

Special Props/EFX: Anarchy

Costume Designer: Amy Albertine-Jones

Choreographer: Lizzie Gough

Casting: Kate & Lou Casting

Editing House: Final Cut

Executive Producer: Michelle Corney

Senior Producer: Frankie Elster

Editor: Rick Russell

Assistant Editor: Leah Burton

Post Production: NINETEENTWENTY

Producer: Emma Shuter

VFX Supervisor: Bill McNamara

VFX Supervisor: Chris King

Sound Design: Machine

Media agency: Mediacom