Born Free: Creature Discomforts: Life in Lockdown by Engine UK

Agency: Engine UK
Client: Born Free
Date: Jul 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
38 votes

Born Free Foundation has launched a new film to highlight the plight of wild animals in captivity across the world through reflections on the global coronavirus lockdown.

‘Creature Discomforts: Life in Lockdown’ plays on the much-loved Creature Comforts construct and uses real interviews of peoples’ experiences of temporary lockdown to tell the stories of wild animals forced to live under lock and key.

Created by animation studio Aardman and London creative agency Engine, the film draws a parallel between the struggles faced by humans during lockdown and the impoverished lives of wild animals in captivity. Across the globe, millions of wild animals are held in zoos, aquariums, dolphinaria, circuses and as pets. But all wild animals in captivity live a life of compromise. They have no option in how to pass the time, no choice of what they eat and when, no change of scenery and little in the way of entertainment. Exercise may be restricted to the confines of four walls, and many animals are separated from their families or social companions. This will sound all too familiar to many of us in recent times, but for captive wild animals this is forever.

The film uses interviews from people across the UK that were recorded during the peak of lockdown.

Credits

Client: Matt Smithers, Head of marketing and fundraising, Born Free

Agency: ENGINE

Chief Creative Officer: Billy Faithfull

Creative Directors: Steve Hawthorne & Katy Hopkins

Creatives: Pete Ioulianou & Ollie Agius

Agency Producer: Laura Melville

Agency Assistant Producer: Henry Davies

Account Handling: Owen Keating, Tom Butler

Social: Gemma Glover, Jack Cartwright

Production: Aardman Animations

Director: Peter Peake

Producer: Sami Goddard

Character Design: Peter Peake

Animator: Jane Davies

Background design: James Grant

Sound Design: Ben Leeves at Jungle

Compositor: Paule Quinton

Colourist: Paule Quinton

PR: Aisha Jefferson, Marie Larner and Olenka Lawrenson at ENGINE

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.