Santander: MC Grindah's Deadliest Dupes by Engine

Agency: Engine
Client: Santander
Date: Jul 2019
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Santander has employed Kurupt FM to help fight online fraud by educating under 25 customers about various ways they can be scammed.

The campaign was born from Santander's research, which showed that those aged under 25 are three times more likely to act on instruction in scam correspondence.

'MC Grindah's Deadliest Dupes' is a three episode mini-series, fronted by the aspiring garage MC and pirate radio host himself, that humorously plays out a number of scenarios whereby young people may come a cropper to online fraud.

Throughout each episode, MC Grindah interrogates three people found guilty of these three forms of online fraud.

'The Identity Thief' sees Steves - the endearing but slightly dim member of the group - come face to face with 'fake Steves' who's been stealing his identity online after he entered his details on a fake website, in order to see an Alien autopsy.

While teaching the poignant message, MC Grindah unwittingly and quite readily hands over his password to 'Fake Steves.'

In 'The Online Scammer,' Grindah turns to his pal and full-time conman, Chabuddy G. Together they demonstrate how easy it is to get ripped off when buying products online when they don't exist.

The final episode stars MC Grindah's DJ partner, Beats. Set in a greasy spoon, the two interrogate a 'notorious money launderer' who spent time in prison for scamming.

However, it soon becomes clear to the audience at least that this lad is not a hardened criminal, but just a regular guy who accidentally misused his bank account during freshers week.

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