The Drum Awards for Marketing - Extended Deadline

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Agency: Engine
Client: Santander
Date: May 2019
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Santander has launched a new campaign taking the unusual step of focusing on the latest competitor to join the banking sector.

Introducing Antandec, a surprising new venture from national treasures Anthony McPartlin and Declan Donnelly.

As cameras go behind the scenes at the boys' new HQ, we learn the unexpected news that Ant and Dec's dream has always been to launch their own bank. Ironically, their new creation bears a rather spooky resemblance to Santander.

The TV ad introduces Antandec's core brand values, before revealing their plans to launch tiny Antandecoffee shops in each of their branches. Why? So, they can save their customers money on their daily caffeine fix, which in turn they can put towards paying off their mortgage sooner.

Credits

Agency: ENGINE

Chief Creative Officer

Billy Faithfull

Creative Director

Jo Moore

Creative Team

Doug Redfern & Joe Roberts

Hayden Rogers & Anne-Marie Burrows

Strategy

Erminia Blackden, Laura Sammarco

Account Handling

Will Lever, Nick Pawlak, Owen Keating, Tom Butler

Agency TV Producer

Laura Middleton

Integrated Project Director

Kirsty Wood

Designers

Samantha Shaw, Patrick Gibson

CARAT

Jon Pile, Matt Huntingford, Alice Millar-Durrant, Paola Olmos, Shweta Bhat, Jamie Truscott-Howell

PRODUCTION

Production Company

Another Film Company

Director

Declan Lowney

Producer

Simon Monhemius

Post Production

The Mill

Editor

Leo King/Stitch

Sound

Dave Robinson/Creative Outpost

STILLS

Production Company

CRXSS

Photographer

Kelvin Murray