Santander: Antandec by Engine
- Location:
Santander has launched a new campaign taking the unusual step of focusing on the latest competitor to join the banking sector.
Introducing Antandec, a surprising new venture from national treasures Anthony McPartlin and Declan Donnelly.
As cameras go behind the scenes at the boys' new HQ, we learn the unexpected news that Ant and Dec's dream has always been to launch their own bank. Ironically, their new creation bears a rather spooky resemblance to Santander.
The TV ad introduces Antandec's core brand values, before revealing their plans to launch tiny Antandecoffee shops in each of their branches. Why? So, they can save their customers money on their daily caffeine fix, which in turn they can put towards paying off their mortgage sooner.
Credits
Agency: ENGINE
Chief Creative Officer
Billy Faithfull
Creative Director
Jo Moore
Creative Team
Doug Redfern & Joe Roberts
Hayden Rogers & Anne-Marie Burrows
Strategy
Erminia Blackden, Laura Sammarco
Account Handling
Will Lever, Nick Pawlak, Owen Keating, Tom Butler
Agency TV Producer
Laura Middleton
Integrated Project Director
Kirsty Wood
Designers
Samantha Shaw, Patrick Gibson
CARAT
Jon Pile, Matt Huntingford, Alice Millar-Durrant, Paola Olmos, Shweta Bhat, Jamie Truscott-Howell
PRODUCTION
Production Company
Another Film Company
Director
Declan Lowney
Producer
Simon Monhemius
Post Production
The Mill
Editor
Leo King/Stitch
Sound
Dave Robinson/Creative Outpost
STILLS
Production Company
CRXSS
Photographer
Kelvin Murray