Agency: Engine
Client: Royal Navy
Date: Aug 2019
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The Royal Navy has launched a recruitment campaign for its amphibious fighting force, the Royal Marines Commandos.

Giving new meaning to the Royal Marines’ long-running tagline ‘It’s a State of Mind’, the campaign illustrates the stealth that commandos must operate to overcome potentially deadly situations.

Created by Engine, 'Pirates' shows a unit of Royal Marines Commandos silently infiltrating a pirate camp.

Demonstrating the skilled ability of the fighting force, the team swiftly capture several of the enemy before the remaining pirates know what has happened.

In the style of a video game, a panoramic sweep shows how the Royal Marines stealthily completed their mission, totally undetected.

The film ends with the line, “You won’t see us coming. You won’t see us leave.”

Credits

Client: Royal Navy

Agency: Engine

Creative Director: Orlando Warner

Creatives: David Dearlove and Richard Nott

Agency Producer: Nosisa Majuqwana and Bradley Woodus

Account Handling: Ed Norrington and Chris Moger

Planning: Nicola Dyball

Agency Designers:

Media Agency: Wavemaker, Manning Gottlieb

Production Company: MJZ

Director/Animator: Nicolai Fuglsig

Photographer: Matyas Erdly

Production Designer: Andy Kelly

Producer: Stephen Johnson

Editor: Rick Russell at Final Cut

Sound Design: Sam Ashwell at 750mph

Post-Production: NineteenTwenty