Royal Navy: Pirates by Engine
- Location:
The Royal Navy has launched a recruitment campaign for its amphibious fighting force, the Royal Marines Commandos.
Giving new meaning to the Royal Marines’ long-running tagline ‘It’s a State of Mind’, the campaign illustrates the stealth that commandos must operate to overcome potentially deadly situations.
Created by Engine, 'Pirates' shows a unit of Royal Marines Commandos silently infiltrating a pirate camp.
Demonstrating the skilled ability of the fighting force, the team swiftly capture several of the enemy before the remaining pirates know what has happened.
In the style of a video game, a panoramic sweep shows how the Royal Marines stealthily completed their mission, totally undetected.
The film ends with the line, “You won’t see us coming. You won’t see us leave.”
Credits
Client: Royal Navy
Agency: Engine
Creative Director: Orlando Warner
Creatives: David Dearlove and Richard Nott
Agency Producer: Nosisa Majuqwana and Bradley Woodus
Account Handling: Ed Norrington and Chris Moger
Planning: Nicola Dyball
Agency Designers:
Media Agency: Wavemaker, Manning Gottlieb
Production Company: MJZ
Director/Animator: Nicolai Fuglsig
Photographer: Matyas Erdly
Production Designer: Andy Kelly
Producer: Stephen Johnson
Editor: Rick Russell at Final Cut
Sound Design: Sam Ashwell at 750mph
Post-Production: NineteenTwenty