Aged just 15, in 2006 football prodigy Kiyan Prince was stabbed to death while protecting his friend from a knife attack. One of the most promising talent in the Queens Park Rangers (QPR) academy, Prince life was devastatingly cut short before he was allowed to fulfil his full potential.
Now, to mark his 30th birthday, Prince is hitting headlines again because he has finally signed up to his former club, as a playable character on EA Sports' Fifa 21. The campaign has been devised to help provide inspiration to young people to be the best version of themselves.
'Long Live the Prince' is created pro bono by Engine, in collaboration with EA and the Kiyan Prince Foundation, which was set up by Prince's father in 2007. All proceeds raised by the campaign will go directly to the foundation.
To create the virtual likeness of what Prince would have looked like if he reached 30, Engine partnered with Framestore, with input from the Prince family and help from Professor Hassan Ugail at the University of Bradford. They used cutting edge ageing-projection software to create a scientifically accurate image before that was developed to create the likenesses of the Prince seen in the campaign. Framestore brought the likeness to life in film through AI technology, partnering with ELC.
Partnering with Ea Sports, Prince has been added to the QPR team roster available in Fifa 21. Fans across the globe can now play as Prince in-game. Ea Sports Fifa developers worked closely with Prince's family, friends, former teammates and coaches to integrate him into the game.
Chief Creative Director: Billy Faithful
Creative Director: David Dearlove, Richard Nott, Orlando Warner
Executive Producer: Katie Farmer
Agency Producer: Seb Roskell
Photographer: David Clerihew - Icon
Director/ Production Co: Engine Film - David Dearlove
Film Producer: Debbie Impett
Assistant Producer: Jakub Pieta
Editor: Engine film: Sam Hopkins
Account Manager: Leo Birch,
Client managing director: Ed Norrington
Business Director: Matt Kiernan
Content Strategist: Leo Birch
POST PRODUCTION - FRAMESTORE
EP & Supervisor: Karl Woolley
Lead Creative Technologist: Johannes Saams
Lead Character Artist: Chris Scalf
CG Supervisor, Electric Lens Co: Matt Hermans
Lead Designer, Framestore Design: David Lochhead
POST PRODUCTION - NINETEENTWENTY
2D Lead: Robert Lilley
Senior Producer: Paul Branch
Producer: Claire Cullen
Asst Producer: Robyn Borrageiro
Grade: Nineteen Twenty – Kai Van Beers
Sound Design & Music: String and Tins: Joe Wilkinson & Jim Stewart
Audio Producer: Laura-Leigh Smith
DoP: Oliver Schofield / Steve Montgomery