TransPennine Express: Get Together by Engine Creative

To give its new Nova fleet of trains a warm welcome, TransPennine Express has launched a campaign that sees the unlikeliest of creatures get on board.

Since it was launched in 2016, TransPennine Express has worked to strengthen transport links in the North of England and Scotland to ensure its inhabitants stay connected.

As part of its vision - ‘Take the north further’ - it has invested £500m on upgrading rail services across the north of England and into Scotland, implementing a host of improvements that includes more seats and new routes to new connections.

To welcome its new fleet of trains, TransPennine Express has launched a campaign that spreads the message that travelling to see the people you care about is more enjoyable than ever.

A little weird and wonderful, the spot dives into a world where the unlikeliest of objects are passengers. It opens with the protagonist - a little red bucket - who makes his way down the train aisle of one of the new Nova trains.

A bunch of flowers in hand, he passes by a vinyl player who is playing records on his stomach, a flashlight drinking a cup of Yorkshire tea, a paintbrush reading a naughty book called ‘A Brush With Seduction’ and a mother sock and her little baby socks.

The little red beach bucket sits down next to a bagpipe, and together the random characters embark on a journey to meet up with the special loved ones in their life.

When they reach the final destination, the characters are reunited with their loved ones, including the paintbrush who meets up with a tin of paint and our little socks find their sock father. However, the little red beach bucket is left alone on the station platform, with no pairing in sight. Just when it looks like his journey has been in vain, he is reunited with his partner - a spade.