Churchill home insurance has launched a campaign revealing a chilled new identity while retaining its bulldog spirit.
‘Chur-Chill’ sees star attraction Churchie return as the centerpiece of the insurer’s identity with the lugubrious pet shaking off his doleful persona via a variety of CGI skateboard situations. In doing so the ‘nodding dog’ mascot conveys the message to modern audiences that Churchill will do all the hard work for you while you relax.
Animated by Untold Studios and Engine, Churchie’s photorealistic antics will be relayed as part of an integrated campaign breaking during an episode of Emmerdale on ITV and running for eight weeks, reinvigorated by a second ad on 28 October.
This will be accompanied by radio, cinema, blipverts, channel sponsorship, social and a Spotify partnership.
Executive Creative Director:
David Dearlove, Richard Nott
Sally Miller, Bradley Woodus, Lindsay Moyes, Camilla Hempelman Adams, Sophie Richaume, Victoria Doran, Elena Sanz, Charlotte Riley, Lauren Oldfield, Melody Sylvester, Leila Bartlam.
Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Gabriella Ghigi, Kya Boon-Cohen.
Elisa Edmonds, Katherine Morris, Duncan McLauchlan, David Blackett.
Patrick Gibson, Connie Boulton, Gustavo Rigon, Polina Dyer, Alex Talikowski, Sam Hopkins, Brandon Falconer.
MJZ / Untold Studios
Nikolai Fugslig @ MJZ
Steven Johnson @ MJZ, Helen Tang and Ian Berry @ Untold
James Benn @ Bark Studio
TV, Radio, Cinema, Blipverts, Sponsorship, Social, Spotify partnership