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Agency: Engine
Date: Oct 2019
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Churchill home insurance has launched a campaign revealing a chilled new identity while retaining its bulldog spirit.

‘Chur-Chill’ sees star attraction Churchie return as the centerpiece of the insurer’s identity with the lugubrious pet shaking off his doleful persona via a variety of CGI skateboard situations. In doing so the ‘nodding dog’ mascot conveys the message to modern audiences that Churchill will do all the hard work for you while you relax.

Animated by Untold Studios and Engine, Churchie’s photorealistic antics will be relayed as part of an integrated campaign breaking during an episode of Emmerdale on ITV and running for eight weeks, reinvigorated by a second ad on 28 October.

This will be accompanied by radio, cinema, blipverts, channel sponsorship, social and a Spotify partnership.




Executive Creative Director:

Paul Jordan

Creative Directors:

David Dearlove, Richard Nott

Agency Producers:

Sally Miller, Bradley Woodus, Lindsay Moyes, Camilla Hempelman Adams, Sophie Richaume, Victoria Doran, Elena Sanz, Charlotte Riley, Lauren Oldfield, Melody Sylvester, Leila Bartlam.

Account Handling:

Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Gabriella Ghigi, Kya Boon-Cohen.


Elisa Edmonds, Katherine Morris, Duncan McLauchlan, David Blackett.

Agency Designers:

Patrick Gibson, Connie Boulton, Gustavo Rigon, Polina Dyer, Alex Talikowski, Sam Hopkins, Brandon Falconer.

Media Agency:


Production Company:

MJZ / Untold Studios


Nikolai Fugslig @ MJZ


Steven Johnson @ MJZ, Helen Tang and Ian Berry @ Untold


Untold Studios

Sound Design:

James Benn @ Bark Studio


Untold Studios


Bark Studios


TV, Radio, Cinema, Blipverts, Sponsorship, Social, Spotify partnership