Jack Daniel’s Tennessee Whiskey is helping to show that the human spirit is alive, even during a time when humans can’t physically be together.
The ad, ‘With Love, Jack’, shows how friends around the world are adapting to a new reality of being apart while trying to stick together.
The video was created with creative agency partner Energy BBDO from user-generated footage of real human interactions that were filmed authentically, and safely, from home. It features a new rendition of Cyndi Lauper’s True Colors, which was recorded from home by the singers featured in the video, Kenny Fleetwood and Whitley Little.
In it we see people playing chess through a mobile chat, a couple repurposing their butcher block as a ping-pong table played with cookware, Zoom group chats, neighbors playing tic tac toe through a sliding glass door, friends dancing online and sharing toasts of Jack Daniel’s through social chats.
Product: Jack Daniel’s
Title: With Love, Jack
Agency: Energy BBDO
Chief Creative Officers: Josh Gross & Pedro Pérez
Chairman: Tonise Paul
President & CEO: Jeff Adkins
Chief Innovation Officer: Alan Parker
Creative Director: Lucas Owens
Head of Integrated Production: John Pratt
Executive Producer: Jeff Davis
Executive Director of Music: Daniel Kuypers
Project Manager: Blue Smith
Client Service Director: Lianne Sinclair
Global Senior Account Director: Greg Morrison
Account Supervisor: Arika Jeter
Account Executive: Emma Flynn
Planning Director: Chase Donahue
Editorial Company: Flare Chicago
Editor: Casey Cobler
Sound Engineer: Steven Aguilar
Executive Post Producer: Jenny McDonald
Vocals/Song: “True Colors”
Vocals: Kenny Fleetwood, Whitley Little