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Jack Daniel's: With Love, Jack by Energy BBDO

Date: Mar 2020
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Jack Daniel’s Tennessee Whiskey is helping to show that the human spirit is alive, even during a time when humans can’t physically be together.

The ad, ‘With Love, Jack’, shows how friends around the world are adapting to a new reality of being apart while trying to stick together.

The video was created with creative agency partner Energy BBDO from user-generated footage of real human interactions that were filmed authentically, and safely, from home. It features a new rendition of Cyndi Lauper’s True Colors, which was recorded from home by the singers featured in the video, Kenny Fleetwood and Whitley Little.

In it we see people playing chess through a mobile chat, a couple repurposing their butcher block as a ping-pong table played with cookware, Zoom group chats, neighbors playing tic tac toe through a sliding glass door, friends dancing online and sharing toasts of Jack Daniel’s through social chats.

Credits

Client: Brown-Forman

Product: Jack Daniel’s

Title: With Love, Jack

Agency: Energy BBDO

Chief Creative Officers: Josh Gross & Pedro Pérez

Chairman: Tonise Paul

President & CEO: Jeff Adkins

Chief Innovation Officer: Alan Parker

Creative Director: Lucas Owens

Head of Integrated Production: John Pratt

Executive Producer: Jeff Davis

Executive Director of Music: Daniel Kuypers

Project Manager: Blue Smith

Client Service Director: Lianne Sinclair

Global Senior Account Director: Greg Morrison

Account Supervisor: Arika Jeter

Account Executive: Emma Flynn

Planning Director: Chase Donahue

Editorial Company: Flare Chicago

Editor: Casey Cobler

Sound Engineer: Steven Aguilar

Executive Post Producer: Jenny McDonald

Vocals/Song: “True Colors”

Vocals: Kenny Fleetwood, Whitley Little