Jack Daniel's: Make It Count by Energy BBDO

Jack Daniel’s has launched its first truly global creative campaign, 'Make it Count'. The campaign showcases a new way of thinking for the 154-year-old brand that celebrates the people who drink it.

Launching in the UK on Monday 12 October, the new ‘First Timers’ ad celebrates the brand’s global audience and showcasing the Jack Daniel’s fans who choose to live boldly and try something they’ve always wanted to do. You can watch the video here.

The 20-second film was created by creative agency Energy BBDO and is part of a cross-channel campaign including TV, social, digital, and out of home, both within the UK, and throughout over 100 countries worldwide.