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Extra Gum: For When It's Time by Energy BBDO

Client: Extra Gum
Date: May 2021
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As part of its new mission to help the UK public 'Get Your Ding Back' as they look ahead to a non-lockdown world, Mars Wrigley has portrayed an exaggerated version of the post-lockdown mood.

The funny ad depicts the lighter side of reality and a newfound energy the nation has as it escapes their mundane lockdown captivity.

Excitement and a thrill for a non-socially distanced life is shown in a series of scenarios, including the demise of virtual work meetings, kissing passionately in public and returning to the morning commute.

Created with Energy BBDO, the ad is part of Extra's 'Get Your Ding Back' campaign, encouraging Brits across the nation to get their confidence back and enjoy a more energised 2021, following a tough 2020.

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