Stay ahead – join The Drum+

Smart: Cut In by Energy BBDO & CLM BBDO & BBDO South China

Your Vote
4/5
Overall Rating
2/5
Opps, please vote again
25 votes

Smart have partnered with CLM BBDO for a new campaign highlighting the space saving benefits of a Smart car. The creative shows that normal cars would literally need to be half the size to fit in the tight spaces a Smart car can, proclaiming ‘Only a smart can take the place of a smart’.

Credits

Executive Creative Director: Matthieu Elkaïm

Art Director: Anthony Liétart

Copywriter: Sébastien Duhaud

Additional Credits: CEO: Olivier Rippe

Managing Director: Séverine Autret

Account Director: Hicham Ghazaoui

Account Executive: Charlotte Montrichard

Head of Art Buying: Marie Bottin

CGI: Jeremy Delhuvenne

Photographer: Alex Murphy

Head of Planning: Loic Mercier

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy