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Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favor of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments. In a one-minute ad, Orbit shows how chewing its gum can you help a person feel more confident in all kinds of situations, whether it’s meeting a cute guy on a bus, walking into a big interview, or getting ready to score a goal. The global campaign was created by Chicago’s EnergyBBDO, Paris's CLM BBDO and BBDO South China. It will initially roll out in the US and China followed by the UK. It may run in other markets as well down the line.


Chief Creative Officer: Andrés Ordóñez

Executive Creative Director: Kevin Lynch

Creative Director: Pedro Pérez

Creative Director: Josh Gross

Creative Director: Jeff Cena

Creative Partner: Helen Sze

Associate Creative Director: Alejandro Peré

Associate Creative Director: Dan McCormack

Sr. Art Director: Jesús Diaz

Director of Integrated Production: Rowley Samuel

Executive Producer: John Pratt

Producer: Alice Chu

Director of Music: Daniel Kuypers

Vice President, CLM BBDO: Julien Lemoine

Deputy Managing Director: Laurent Duvivier

Group Account Director: Melanie Marchand

Account Director: Erin Welsh

Global Strategic Planner: Veronique Bernard

Production Company: Anonymous Content

Director: Joachim Back

Managing Director: Eric Stern

Producer: Tim Kerrison

Visual Effects: The Mill

Colorist: Luke Morrison

Design Artist: Anzie Lee, Erik Michelfelder, Anthony Morrelle, Adrian Navarro

2D Lead: Jay Bandlish

2D Artist: Andrew Pellicer, Michael Sarabia, Trent shumway, Ryan Urban

Head of Production: Andrew Sommerville

Producer: Tracey Khan

Audio: Stir Post

Audio Sound Design/MIx: Nick Bozzone

Audio Producer: David Kaplan

Audio Producer: Mindy Verson

Editorial Company: The Assembly Rooms

Editor: Eve Ashwell

Editor: 60/30 Anthem : Sam Rick-Edwards

Assistant Editor: Edward Cooper

Producer: Polly Kemp

US Executive Producer: Mary Know