Orbit: Time to Shine by Energy BBDO & CLM BBDO & BBDO South China
- Location:
Wrigley’s Orbit gum is nixing its iconic ‘just brushed clean feeling’ slogan in favor of a more emotional approach that focuses on how having fresh breath can help people feel more confident as they prep for life’s biggest moments. In a one-minute ad, Orbit shows how chewing its gum can you help a person feel more confident in all kinds of situations, whether it’s meeting a cute guy on a bus, walking into a big interview, or getting ready to score a goal. The global campaign was created by Chicago’s EnergyBBDO, Paris's CLM BBDO and BBDO South China. It will initially roll out in the US and China followed by the UK. It may run in other markets as well down the line.
Credits
Chief Creative Officer: Andrés Ordóñez
Executive Creative Director: Kevin Lynch
Creative Director: Pedro Pérez
Creative Director: Josh Gross
Creative Director: Jeff Cena
Creative Partner: Helen Sze
Associate Creative Director: Alejandro Peré
Associate Creative Director: Dan McCormack
Sr. Art Director: Jesús Diaz
Director of Integrated Production: Rowley Samuel
Executive Producer: John Pratt
Producer: Alice Chu
Director of Music: Daniel Kuypers
Vice President, CLM BBDO: Julien Lemoine
Deputy Managing Director: Laurent Duvivier
Group Account Director: Melanie Marchand
Account Director: Erin Welsh
Global Strategic Planner: Veronique Bernard
Production Company: Anonymous Content
Director: Joachim Back
Managing Director: Eric Stern
Producer: Tim Kerrison
Visual Effects: The Mill
Colorist: Luke Morrison
Design Artist: Anzie Lee, Erik Michelfelder, Anthony Morrelle, Adrian Navarro
2D Lead: Jay Bandlish
2D Artist: Andrew Pellicer, Michael Sarabia, Trent shumway, Ryan Urban
Head of Production: Andrew Sommerville
Producer: Tracey Khan
Audio: Stir Post
Audio Sound Design/MIx: Nick Bozzone
Audio Producer: David Kaplan
Audio Producer: Mindy Verson
Editorial Company: The Assembly Rooms
Editor: Eve Ashwell
Editor: 60/30 Anthem : Sam Rick-Edwards
Assistant Editor: Edward Cooper
Producer: Polly Kemp
US Executive Producer: Mary Know
