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Avocados From Mexico: Avocados from Mexico are Always Worth It by Energy BBDO

Date: Jan 2019
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Avocados from Mexico's fifth annual Super Bowl ad will feature Emmy- and Tony Award-winning actress and singer, Kristin Chenoweth.

The brand will use its brand of lighthearted humor for its 30-second spot that will run in the second quarter of the game broadcast. ‘Top Dog’ features the fictional ‘53rd Annual Human Canine Show’, hosted by Kristin Chenoweth. The tables are turned as dogs proudly watch their humans while they compete for Avocados from Mexico as a winning treat, performing different commands from sit to shake to stay.

A teaser for the ad shows three dogs are howling in an empty dog show ring. Chenoweth then stops them and says, “No, no, no, it’s supposed to sound like this,” as she operatically sings the Avocados from Mexico tag.

The brand, which made Energy BBDO its agency partner last year, is also bringing the campaign to life ahead of the game, partnering with Adopt-A-Pet to support the commercial concept that involves dog adoption technology using IBM Watson AI to engage consumers in a unique way beyond the broadcast – and perhaps give some dogs new homes in the process.

This year, Avocados from Mexico will offer access to AnythingForAvos.com, the brand’s Big Game digital hub that gives consumers access to fun and interactive content that underlines the value of the brand. Through its digital initiatives, the brand will offer over 20 different activations via the multi-experience platform, as well as content across all major social media platforms.

Credits

Client: Avocados From Mexico

Agency: Energy BBDO

Chief Creative Officer: Andrés Ordoñez

Executive Creative Directors: Josh Gross, Pedro Pérez

Creative Directors: Alejandro Juli, Manuel Torres

Senior Art Directors: Hansel Quintela, Chris George

Senior Copywriters: Colin O’Toole, Paul Carpenter

Head of Integrated Production: John Pratt

Senior Producer: Jeff Davis

Associate Producer: Brittany Peskind

Executive Music Director: Daniel Kuypers

Program Director: Jeremy Hawking

Managing Director: Jeff Adkins

Client Service Director: Liz Gruszkievicz

Senior Account Executive: Liza Raser

Strategy Director: Shannon Smiley

Production Company: Arts & Sciences

Director: Adam & Dave

Executive Producer: Marc Marrie

Editor: Kevin Zimmerman

Visual Effects: Framestore

Executive Producer: Larissa Berringer

Producer: Jamie Hoskins Smith

Creative Director: David Mellor

Shoot Supervisor: Chris Beers, David Hulin

Compositing Supervisor: Chris Beers

Nuke Artists: Xuechu Zhang, Jacob Daily, Chris Friesen, Denglongyan LI

Design Lead: Dan Solomon

Designer: Dean Ripper

Flame Lead: Luca Pelegatta

Colorist: Maria Carretero

Color Assistant: Clark Griffiths

Audio Company: Another Country

Sound Engineer: Peter Erazmus

Sound Assistant: Cathryn Stark

Executive Producer: Tim Konn

Producer: Louise Rider

Media Agency: Havas Media

SVP, Group Account Director: Bob Galietti

Digital Agency: Richards/Lerma

Director, Brand Management: Alfredo Piña

PR Company: Ketchum Sports & Entertainment

SVP: Patrick Wixted

Music Composer: Andrew Oye