Avocados From Mexico: advert-body-2 by Energy BBDO

Avocados from Mexico's fifth annual Super Bowl ad will feature Emmy- and Tony Award-winning actress and singer, Kristin Chenoweth.

The brand will use its brand of lighthearted humor for its 30-second spot that will run in the second quarter of the game broadcast. ‘Top Dog’ features the fictional ‘53rd Annual Human Canine Show’, hosted by Kristin Chenoweth. The tables are turned as dogs proudly watch their humans while they compete for Avocados from Mexico as a winning treat, performing different commands from sit to shake to stay.

A teaser for the ad shows three dogs are howling in an empty dog show ring. Chenoweth then stops them and says, “No, no, no, it’s supposed to sound like this,” as she operatically sings the Avocados from Mexico tag.

The brand, which made Energy BBDO its agency partner last year, is also bringing the campaign to life ahead of the game, partnering with Adopt-A-Pet to support the commercial concept that involves dog adoption technology using IBM Watson AI to engage consumers in a unique way beyond the broadcast – and perhaps give some dogs new homes in the process.

This year, Avocados from Mexico will offer access to AnythingForAvos.com, the brand’s Big Game digital hub that gives consumers access to fun and interactive content that underlines the value of the brand. Through its digital initiatives, the brand will offer over 20 different activations via the multi-experience platform, as well as content across all major social media platforms.