The Confessions of Mrs. Claus by Empower

Agency: Empower
Date: Dec 2018
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This holiday season, creative media agency Empower is celebrating the woman behind the man. While Santa brings joy to countless children across the globe one night a year, Mrs. Claus is the marketing powerhouse handling business the other 364 days a year.

Produced at the recording studios of Empower is a three-part podcast series introducing Mrs. Jessica Jingle-Claus’s back story and interviews with the season’s key players.

Tune into 'The Confessions of Mrs. Claus' on iTunes or Google Play to hear from 'Chief Elf Officer' (CEO), Pipsie Twinkleton talk retail insights and top picks for her annual gift-guide while New Year’s Eve sleighs the 2019 female forecast and resolutions.

“Given Empower’s heritage of being founded by Mary Beth Price 33-years ago and the agency’s senior-level presence being 70% female, we were naturally inspired to create the untold story of Mrs. Claus,” said Shaun Ethier, chief client officer at Empower. “And with 44% of the population tuning to podcasts, 'The Confessions of Mrs. Claus' series is the perfect medium to deliver some holiday cheer to our clients in a creative way that offers meaningful and relevant content,” he said.

“Mrs. Claus runs the workshop, handles Santa’s intense meet and greet schedule and collaborates with major brands to create Christmas campaigns,” explained Meghann Craig, senior director of marketing at Empower. “With about a billion years of experience working at North Pole Media and keeping the elves (and Santa) in check, she offers a wealth of knowledge and tips to young aspiring elves climbing their way up the evergreen ladder,” said Craig.

The first episode finds Jessica Jingle-Claus cozying up to the fire and spilling the cocoa on her romance with Santa. In episode two, 'Little Elf, Big Authority,' Jessica interviews her longtime confidante Pipsie Twinkleton before finally closing the series with 'The Future is Festive (and Female) featuring New Year’s Eve.'

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