Creative agency, Emotive, and Good Oil Films, has partnered with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.
The sequential stories, made exclusively for YouTube via its video ad sequencing tool, are designed to spark a conversation around a largely unknown problem in Australia – illiteracy.
In tackling the brief, Emotive discovered something alarming: that over half a million Australians between the ages of 15 and 85 are illiterate. It was a shocking reminder that despite how far we’ve come as a country, education is something we should never take for granted.
Creative Agency: Emotive
Group Creative Director - Ben Clare
Managing Partner and Head of Strategy - Michael Hogg
Designer - Alex King
Business Director - Sarah Clifton
Head of Distribution - Jamie Crick
CEO - Simon Joyce
Production Company: Good Oil
Director - Michelle Savill
Producer – Amanda Yu
Executive Producer - Andrew McLean
Executive Producer - Sam Long
D.O.P – Jason White
Editor - Dan Kircher
Production Designer – Cherith Crozier
Post Production: Blockhead
Music: Cam Ballantyne