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United Nations: Quality Education by Emotive Pty Ltd

Date: Aug 2020
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Creative agency, Emotive, and Good Oil Films, has partnered with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.

The sequential stories, made exclusively for YouTube via its video ad sequencing tool, are designed to spark a conversation around a largely unknown problem in Australia – illiteracy.

In tackling the brief, Emotive discovered something alarming: that over half a million Australians between the ages of 15 and 85 are illiterate. It was a shocking reminder that despite how far we’ve come as a country, education is something we should never take for granted.


Creative Agency: Emotive

Group Creative Director - Ben Clare

Managing Partner and Head of Strategy - Michael Hogg

Designer - Alex King

Business Director - Sarah Clifton

Head of Distribution - Jamie Crick

CEO - Simon Joyce

Production Company: Good Oil

Director - Michelle Savill

Producer – Amanda Yu

Executive Producer - Andrew McLean

Executive Producer - Sam Long

D.O.P – Jason White

Editor - Dan Kircher

Production Designer – Cherith Crozier

Post Production: Blockhead

Music: Cam Ballantyne