Optus: Cuba Gooding Jr’s Guide to New iPhone Excitement at Optus by Emotive

Agency: Emotive
Client: Optus
Date: Sep 2017
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Cuba Gooding Jr has teamed with Australian telecommunications company Optus to create a 'Guide to New iPhone Excitement'.

The ad sees Gooding showcase the range of emotions people feel about the new devices including running into stores, begging staff and suavely moonwalking in order to get his hands on the latest iPhone.

The campaign aims to drum up excitement for the devices as well as highlight the brand’s product offers.

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