Optus: Change the future they see by Emotive

Optus is highlighting the disparity between men’s and women’s sports in a bid to promote greater visibility for women in an empowering new campaign.

The campaign launches as part of the telecommunications company’s Fifa Women’s World Cup initiative to provide school-aged children with free access to Optus coverage of all 52 games from the tournament.

The campaign was built from the insight, you cannot be what you cannot see and aims to reframe how women are perceived in sport and promote greater visibility for women players and teams.