Agency: Emotive
Client: Lynx
Date: Jan 2018
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Lynx has added fuel to the long-burning rivalry between Australia and New Zealand with a cheeky new campaign to promote its newest fragrance, Lynx Australia.

A new campaign featuring New Zealand actor Julian Dennison (Hunt for the Wilderpeople) launches the new fragrance by promoting the confidence it can provide men – even kiwis.

The ad sees Dennison play Humphrey, a young man in awe of his older brother’s talents, particularly his ability to talk to girls. Humphrey is surprised to discover that his brother’s secret is just to be himself, and to wear the fragrance of New Zealand’s rival nation, Lynx Australia.

The campaign will run across television, cinema, digital and social media and is supported by PR.


Simon Joyce - CEO

Marshall Campbell – Business Director

Lucielle Vardy & John Principe - Strategists

Andrew Cameron – Creative Director

Zane Pearson – Director

Alistair Pratten – Senior Producer

James Brown – DOP

Uthayan Selvaraj – Editor

Jamie Crick – Amplification

Media Agency – PHD

PR Agency – Liquid Ideas