Lynx: advert-body-1 by Emotive
- Location:
Lynx has added fuel to the long-burning rivalry between Australia and New Zealand with a cheeky new campaign to promote its newest fragrance, Lynx Australia.
A new campaign featuring New Zealand actor Julian Dennison (Hunt for the Wilderpeople) launches the new fragrance by promoting the confidence it can provide men – even kiwis.
The ad sees Dennison play Humphrey, a young man in awe of his older brother’s talents, particularly his ability to talk to girls. Humphrey is surprised to discover that his brother’s secret is just to be himself, and to wear the fragrance of New Zealand’s rival nation, Lynx Australia.
The campaign will run across television, cinema, digital and social media and is supported by PR.
Credits
Simon Joyce - CEO
Marshall Campbell – Business Director
Lucielle Vardy & John Principe - Strategists
Andrew Cameron – Creative Director
Zane Pearson – Director
Alistair Pratten – Senior Producer
James Brown – DOP
Uthayan Selvaraj – Editor
Jamie Crick – Amplification
Media Agency – PHD
PR Agency – Liquid Ideas