EMILY: Lockdown Creative

Snacking brand Emily has changed its advertising campaign in reaction to the UK Coronavirus lockdown.

After realising that its first outdoor advertising campaign running in April wouldn’t be seen by many consumers, the team behind the brand decided to use the ads to call out their marketing misfortune, delivering smiles at their expense to key workers and those who can’t avoid being out and about.

The four bold ads feature tongue-in-cheek humour such as “Our first ever poster, seen by a runner and one pigeon. Typical” and “Hmmm… Maybe we should have made a TV ad instead”, alongside colourful images of their unique Sweet Potato Veg Sticks and the brand message “Eat Bold”. The campaign will run for two weeks from the 15 April on digital six-sheets across the UK, in partnership with Clear Channel.