The Drum Awards for Marketing - Extended Deadline

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Agency: Elvis
Client: SCI-MX
Date: May 2019
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Health and wellbeing snack brand Pro 2go has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS.

In its biggest push to date, the Sci-Mx Nutrition-owned, protein-based healthy snack brand has worked with Elvis to develop a campaign which aims to drive awareness and trial of its products amongst an audience of physically and socially active individuals. It will inspire these ‘life adventurers’, who have a holistic and realistic approach to wellbeing, to get outside, away from the confines of the gym, in order to enjoy new experiences.

The initiative will run across Out-of-Home and social media channels, with a takeover of Oxford Circus tube station launching on Ma 6. Pro 2go is also partnering with Time Out for a 16-page supplement highlighting active adventures to take in and around London.

Credits

Steve Rich – Sales and Marketing Director, SCI-MX

Max Dawson – Senior Brand Manager, PRO 2GO

Neale Horrigan - Creative Managing Partner, ELVIS

Rob Griffiths - Executive Creative Director, ELVIS

James Hudson - Executive Creative Director, ELVIS

Chris Dorn - Design Director, ELVIS

Caroline Davison - Managing Partner - Clients, ELVIS

Rosie Robertson - Account Director, ELVIS

Alex Warren - Creative Producer, ELVIS

David Yates - Managing Partner - Strategy, ELVIS

Esme Noble – Planner, ELVIS

Joshua Rodrigues - Motion Graphics Designer, ELVIS

Richard Johnson - photographer