SCI-MX: Brand Relaunch Campaign by Elvis
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Health and wellbeing snack brand Pro 2go has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS.
In its biggest push to date, the Sci-Mx Nutrition-owned, protein-based healthy snack brand has worked with Elvis to develop a campaign which aims to drive awareness and trial of its products amongst an audience of physically and socially active individuals. It will inspire these ‘life adventurers’, who have a holistic and realistic approach to wellbeing, to get outside, away from the confines of the gym, in order to enjoy new experiences.
The initiative will run across Out-of-Home and social media channels, with a takeover of Oxford Circus tube station launching on Ma 6. Pro 2go is also partnering with Time Out for a 16-page supplement highlighting active adventures to take in and around London.
Credits
Steve Rich – Sales and Marketing Director, SCI-MX
Max Dawson – Senior Brand Manager, PRO 2GO
Neale Horrigan - Creative Managing Partner, ELVIS
Rob Griffiths - Executive Creative Director, ELVIS
James Hudson - Executive Creative Director, ELVIS
Chris Dorn - Design Director, ELVIS
Caroline Davison - Managing Partner - Clients, ELVIS
Rosie Robertson - Account Director, ELVIS
Alex Warren - Creative Producer, ELVIS
David Yates - Managing Partner - Strategy, ELVIS
Esme Noble – Planner, ELVIS
Joshua Rodrigues - Motion Graphics Designer, ELVIS
Richard Johnson - photographer