Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Available
6 Apr 10:00 BST / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Oreo: Twist Your Style by Elvis

Agency: Elvis
Client: Oreo
Date: Jan 2020
Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
34 votes

Oreo has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in partnership with creative agency Elvis.

'Twist Your Style’ builds on Oreo’s heritage to bring the brand even further into fans’ lives through clothing, with the aim to drive sales as well as buzz and engagement in key European markets.

Oreo and Elvis partnered with influencers Samantha Faiers from the UK, Anne-Laure Mais Moreau from France and Yvonne Pferrer from Germany, who have a combined Instagram following of over 4m, to develop the fashion collection and supporting campaign. The exclusive range uses iconic Oreo imagery in a playful way and features a number of pieces ranging from classic garments such as sweatshirts and T-shirts, through to more trend-led items, such as bucket hats and bum bags. The three influencers each created a denim jacket for the collection, based on their own personal style.

Credits

Client - Mondelez

Vira Ponomarenko, Manager OREO Equity & Base, MEU

Olena Borodina, Central Marketing Team, OREO MEU

Chiara Missio, Base & Equity lead TREAT brands, MEU Biscuits

Creative agency - ELVIS

Elli Stone & James Bougourd, Creatives

Keelie Lynch, Senior Account Director

Claire Smith, Senior Account Manager

Sixtine Chevant, Account Manager

Neil Carding, Senior Designer

Lottie White, Creative Producer

Bene Tanser, Motion Designer

Daniel Malheiro, Creative Photographer

Neale Horrigan, Creative Managing Partner

David Yates, Managing Partner – Strategy

Caroline Davison, Managing Partner – Clients

Influencer agency - IMA

Gio Metodiev, Influencer Marketing Director

Anna Toemp, Senior Account Manager

Robyn Johnston, Brand Strategist

Production – Craft Films

Jack Bowden, Director

Joe Douglas, DOP

Phil Myers, Producer

Overall Rating
0/5Vote
Overall Rating
5/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.