Oreo: Twist Your Style by Elvis
- Location:
Oreo has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in partnership with creative agency Elvis.
'Twist Your Style’ builds on Oreo’s heritage to bring the brand even further into fans’ lives through clothing, with the aim to drive sales as well as buzz and engagement in key European markets.
Oreo and Elvis partnered with influencers Samantha Faiers from the UK, Anne-Laure Mais Moreau from France and Yvonne Pferrer from Germany, who have a combined Instagram following of over 4m, to develop the fashion collection and supporting campaign. The exclusive range uses iconic Oreo imagery in a playful way and features a number of pieces ranging from classic garments such as sweatshirts and T-shirts, through to more trend-led items, such as bucket hats and bum bags. The three influencers each created a denim jacket for the collection, based on their own personal style.
Credits
Client - Mondelez
Vira Ponomarenko, Manager OREO Equity & Base, MEU
Olena Borodina, Central Marketing Team, OREO MEU
Chiara Missio, Base & Equity lead TREAT brands, MEU Biscuits
Creative agency - ELVIS
Elli Stone & James Bougourd, Creatives
Keelie Lynch, Senior Account Director
Claire Smith, Senior Account Manager
Sixtine Chevant, Account Manager
Neil Carding, Senior Designer
Lottie White, Creative Producer
Bene Tanser, Motion Designer
Daniel Malheiro, Creative Photographer
Neale Horrigan, Creative Managing Partner
David Yates, Managing Partner – Strategy
Caroline Davison, Managing Partner – Clients
Influencer agency - IMA
Gio Metodiev, Influencer Marketing Director
Anna Toemp, Senior Account Manager
Robyn Johnston, Brand Strategist
Production – Craft Films
Jack Bowden, Director
Joe Douglas, DOP
Phil Myers, Producer