Oreo: Twist Your Style by Elvis

Agency: Elvis
Client: Oreo
Date: Jan 2020
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Oreo has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in partnership with creative agency Elvis.

'Twist Your Style’ builds on Oreo’s heritage to bring the brand even further into fans’ lives through clothing, with the aim to drive sales as well as buzz and engagement in key European markets.

Oreo and Elvis partnered with influencers Samantha Faiers from the UK, Anne-Laure Mais Moreau from France and Yvonne Pferrer from Germany, who have a combined Instagram following of over 4m, to develop the fashion collection and supporting campaign. The exclusive range uses iconic Oreo imagery in a playful way and features a number of pieces ranging from classic garments such as sweatshirts and T-shirts, through to more trend-led items, such as bucket hats and bum bags. The three influencers each created a denim jacket for the collection, based on their own personal style.

Credits

Client - Mondelez

Vira Ponomarenko, Manager OREO Equity & Base, MEU

Olena Borodina, Central Marketing Team, OREO MEU

Chiara Missio, Base & Equity lead TREAT brands, MEU Biscuits

Creative agency - ELVIS

Elli Stone & James Bougourd, Creatives

Keelie Lynch, Senior Account Director

Claire Smith, Senior Account Manager

Sixtine Chevant, Account Manager

Neil Carding, Senior Designer

Lottie White, Creative Producer

Bene Tanser, Motion Designer

Daniel Malheiro, Creative Photographer

Neale Horrigan, Creative Managing Partner

David Yates, Managing Partner – Strategy

Caroline Davison, Managing Partner – Clients

Influencer agency - IMA

Gio Metodiev, Influencer Marketing Director

Anna Toemp, Senior Account Manager

Robyn Johnston, Brand Strategist

Production – Craft Films

Jack Bowden, Director

Joe Douglas, DOP

Phil Myers, Producer

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