The Drum Awards for Marketing - Entry Deadline

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Agency: Elvis
Date: Sep 2021
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There’s so much more to a movie than just the film itself. It’s the powerful stories dazzling the silver screen and the wonder of being transported to a new world – something many people have missed during the past year. Odeon has put this feeling at the heart of its new campaign featuring Oscar-winning actress Nicole Kidman, developed by Barkley for AMC Global and executed by creative group Elvis.

‘We Make Movies Better’ sees Kidman romantically reminisce what it is that makes a great cinema experience, and that indescribable feeling you get when the lights begin to dim. The $25m national campaign reminds movie lovers that films are best enjoyed not on the sofa, but instead on the big screen at AMC and Odeon Cinemas Group.