Mondelēz: Some People’ll Do Anything For An Oreo by Elvis

Agency: Elvis
Client: Mondelēz
Date: Sep 2018
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OREO, the world’s favourite cookie, has today revealed a new brand campaign, ‘Some People’ll Do Anything For An OREO’, as it seeks to drive further penetration in the UK. The initiative features content by YouTube stars The Slow Mo Guys and was developed in partnership with creative agency ELVIS.

The campaign is the first work to launch as part of the Mondelēz-owned cookie brand’s partnership with ELVIS, following their appointment in March 2018.

‘Some People’ll Do Anything For An OREO’ dramatises the playful lengths people will go for the taste of an OREO. The campaign features a number of executions which tap into OREO lovers’ desire for the delicious cookies.

Credits

Client: Katie Dade, Senior Brand Manager, Sweet Biscuits, Mondelez

Creative agency: ELVIS

Account Director: Keelie Lynch

Associate Creative Directors: James Hudson and Rob Griffiths

Creative Producer Louis Mason

Managing Partner – Strategy: David Yates

Motion Designer: Bene Tanser

Media agency: Carat UK

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