OREO, the world’s favourite cookie, has today revealed a new brand campaign, ‘Some People’ll Do Anything For An OREO’, as it seeks to drive further penetration in the UK. The initiative features content by YouTube stars The Slow Mo Guys and was developed in partnership with creative agency ELVIS.
The campaign is the first work to launch as part of the Mondelēz-owned cookie brand’s partnership with ELVIS, following their appointment in March 2018.
‘Some People’ll Do Anything For An OREO’ dramatises the playful lengths people will go for the taste of an OREO. The campaign features a number of executions which tap into OREO lovers’ desire for the delicious cookies.
Client: Katie Dade, Senior Brand Manager, Sweet Biscuits, Mondelez
Creative agency: ELVIS
Account Director: Keelie Lynch
Associate Creative Directors: James Hudson and Rob Griffiths
Creative Producer Louis Mason
Managing Partner – Strategy: David Yates
Motion Designer: Bene Tanser
Media agency: Carat UK