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Agency: Elvis
Client: Dairylea
Date: May 2019
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Dairylea is having a bit of fun and changing its name to ‘Dareylea’ to show off its playful side.

From today (13 May) 8 million packs of the cow-fronted processed cheese will be rebranded as ‘Dareylea’ as part of a campaign to give greater purpose to the brand’s long-term positioning, ‘Feed the Fun.’

The ‘We Dareylea You!’ campaign dares British families to get outside, get out their comfort zone and ‘get into some good old-fashioned wholesome fun.’

Each pack will contain a series of ‘cheesy’ dares to help parents reconnect to their inner child by playing and engaging with their kids.

This is the first work creative agency Elvis has done for Dairylea since it was appointed lead strategic and creative agency last year.

The fully integrated campaign includes out-of-home (OOH), online video, social, radio and in-store activity.


Creative agency: ELVIS

Neale Horrigan – Creative Managing Partner

Bill Hibbins – Senior Creative

Rob McEvoy – Senior Creative

David Yates – Strategic Managing Partner

Camilla Yates – Planning Director

Caroline Davison – Managing Partner - Clients

Paul Durrans – Business Director

Sixtine Chevant – Account Manager

Lottie White – Creative Production Director

Chris Dorn – Design Director

James Fielden – Senior Artworker

Neil Carding – Senior Designer

Jason Garfield – Tech Lead

Bene Tanser – Senior Motion Designer

Tamsin Windsor - Head of Copy

Media agency: Carat


Photography agency: Horton Stephens

Photographers: Ilka and Franz


Production company: Craft

Director: Zac Ella

Paper world set build: Jaina Minton