Dairylea: Scarylea by Elvis
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To celebrate Halloween, Dairylea is once again launching its special limited edition ‘Scarylea’ packs. This year, it's also creating some seriously spooky social video content in partnership with creative agency Elvis.
The first film shows a chilling zombie hand ‘unearthing’ a Scarylea pack, then revealing the cheeky limited edition designs on each cheese triangle.
A second haunting video, to run on Pinterest and Twitter, shows families how to make their very own 'Scary Dairylea Ghost’ at home. The idea is simple enough for kids to replicate and parents to join in, and is part of Dairylea’s mission to bring parents and kids together for some family fun time.
Credits
Agency: Elvis
Client: Dairylea
Media agency: Carat
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