Cadbury: Win the Captain by Elvis
- Location:
Cadbury and Maynards Bassetts are launching a campaign that sees them team up with top-flight football captains Harry Kane, Virgil van Dijk and Eden Hazard. The initiative was developed in partnership with creative agency Elvis.
‘Win the Captain’ gives consumers the opportunity to win an experience day with Kane, Van Dijk or Hazard, as well as one of 1,000s of other prizes – including esports activities, VR experiences, bubble football games, stadium tours and five-a-side pitch hire.
The campaign builds on Cadbury’s ongoing strategy, which has seen it bringing people the best activations and prizes via football every summer.
To enter the promotion, shoppers are encouraged to buy a special pack – which feature images of the three recognisable captains – and visit captain.cadburyfc.com to enter a bar code and batch code. The promotion can also be entered via standard packs
Credits
Creative agency – ELVIS
Copywriter - Rob Mcevoy
Art Director - Bill Hibbins
Executive Creative Director - Neale Horrigan
Design Director - Chris Dorn
Motion Designer - Bene Taser
Account Manager - Danielle Bruce
Senior Account Manager - Rebecca Ward
Business Director – David Whitehouse
Project Manager - Joe Revens
Strategist - Esme Noble
Strategy Director – Camilla Yates
Partnership agency – MKTG
Business Director - Andrew Cahill
Senior Account Manager - Gemma Woor
Account Executive - Dan Turbutt
Media agency – Carat
Account Director - Thomas Pettigrew
Planning Manager - Jonathan Kriening
Production – Craft Studios
Directors - Rob Davies and Zac Ella
DOP - Nick Brown and Stephen Ferguson
Executive Producer - Phil Myers
Producers - Chris Davies and Harri Kamalanathan
