Bud Light has launched a campaign evoking classic horror movies, to highlight the pitfalls of having too much to drink this Halloween and to encourage people to drink responsibly.
Each execution playfully references the posters of iconic horror films, but with a twist, to remind Bud Light’s target audience of 18-to-25-year-olds of the possible consequences of overindulgence at this time of year.
The initiative, which was developed in partnership with creative agency Elvis, will run on digital OOH sites across the UK, and on social channels. Media buying is by Vizeum.
Client: Budweiser Brewing Group UK&I
Aina Fuller - Marketing Manager, Bud Light UK
Marina Barros – Brand Manager, Bud Light UK
Creative agency: ELVIS
Neale Horrigan – Creative Managing Partner
Rhys Hughes – Creative
Barret Helander – Creative
Chris Dorn – Design Director
Esme Noble – Planner
Harriet Philpott - Senior Account Director
David Whitehouse – Business Director
Media agency: Vizeum