Bud Light: Halloween Horror Stories by Elvis

Agency: Elvis
Client: Bud Light
Date: Oct 2019
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Bud Light has launched a campaign evoking classic horror movies, to highlight the pitfalls of having too much to drink this Halloween and to encourage people to drink responsibly.

Each execution playfully references the posters of iconic horror films, but with a twist, to remind Bud Light’s target audience of 18-to-25-year-olds of the possible consequences of overindulgence at this time of year.

The initiative, which was developed in partnership with creative agency Elvis, will run on digital OOH sites across the UK, and on social channels. Media buying is by Vizeum.

Credits

Client: Budweiser Brewing Group UK&I

Aina Fuller - Marketing Manager, Bud Light UK

Marina Barros – Brand Manager, Bud Light UK

Creative agency: ELVIS

Neale Horrigan – Creative Managing Partner

Rhys Hughes – Creative

Barret Helander – Creative

Chris Dorn – Design Director

Esme Noble – Planner

Harriet Philpott - Senior Account Director

David Whitehouse – Business Director

Media agency: Vizeum

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