The Drum Awards for Marketing - Entry Deadline

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Agency: Elvis
Client: Birds Eye
Date: Jul 2021
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Birds Eye has launched a campaign that will focus on the link between its plant-powered 'Green Cuisine' range and Team GB.

Having become the official plant-based supporter of Team GB ahead of the upcoming Tokyo 2020 Olympic Games, Birds Eye’s latest campaign spans TV, out of home, in-store, on-pack promotions and social media activity, featuring prominent Team GB athletes.

The TVC leads with Olympic athlete Laviai Nielsen, who is seen competing in her sport as she pushes herself to extraordinary limits, powered by Birds Eye.