Elvie: Mammary One

Femtech darling, Elvie, has teamed up with Milk Stork to install a breastfeeding safe space in place of its CES 2020 stand, so working mums need not miss out.

The Mammary One campaign stems from the insight that 44% of women avoid big industry events because of poor lactation facilities, with only 24% of working mums calling conferences they've attended - 'breastfeeding friendly.'

Calling up CES for its poor record on gender diversity and lack of breastfeeding facilities, instead of putting its products at centre stage, its stand this year has turned into a 'pumping parlor.'

The space offers a relaxing space for women to pump, with Elvie's team of experts refrigerating stored milk. Additional Milk Stork pumps and totes will be given to all breastfeeding mum to they can tote their milk home.

The pump and totes have been flown into the conference by Elvie's pilot 'Mamarick' and her crew onboard Mammary One, in a bid to highlight the plight of breastfeeding during industry events.

A milk shuttle will also run throughout the four day conference. It will collect milk from lactating mums and transport it back to the Pumping Parlour for refrigeration.