Tom Sands: Visual identity by Elmwood
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Global brand design consultancy, Elmwood, has created a visual identity for Yorkshire-born acoustic guitar maker Tom Sands.
His target market is guitar aficionados – people for whom guitar playing is more than a hobby, it’s a passion. To them, owning a bespoke and highly crafted instrument is highly important. Therefore, the identity needed to reflect the extraordinary level of craftsmanship that goes into every guitar he makes.
Credits
Designer: Joe Cooke
Additional Credits: Managing Partner: Sarah Dear
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