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Agency: Elmwood
Date: May 2016
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Global brand design consultancy Elmwood has completed its latest creative project with a corporate identity for a new and exclusive day nursery opening in Leeds next month.

Located in Roundhay, 22 Street Lane Nursery is aimed at parents seeking childcare that will support their child’s holistic development.

Elmwood’s challenge was to reflect the brand’s aspiration to become the leading nursery provider in the UK, providing excellence in Early Years care.

Creating distance from other nurseries, 22 Street Lane Nursery turns its back on primary-coloured plastic and childish graphics, and instead takes its cues from luxury and resort branding to appeal to a more discerning clientele and their children.

The Elmwood branding will be used in all material including the 22 Street Lane Nursery website, marketing materials, stationery, murals and posters.


Designer: Ruth Wood