SoFi: Get Your Money Right by Eleven
- Location:
Given the grave economic reality facing millennials today, SoFi wanted to communicate to their audience that not only do they understand what they’re up against but that they have solutions to help them reach financial independence. SoFi understands the current predicament, and was founded to help millennials get their money situations right in the face of these obstacles.
Eleven took SoFi's new tagline, 'Get Your Money Right,' and turned it into a provocative national campaign to show ambitious millennials, why they should get their money right given their serious economic disadvantages. The campaign’s tone and approach speaks to understanding today’s millennial tropes and stigmas like asking parents for money, while letting the audience know SoFi’s understands what they’re up against in today’s economic environment.
Credits
Agency: Eleven Inc.
Chief Creative Officer: Mike McKay
Creative Director/Copywriter: Kacey Coburn
Creative Director/Art Director: Ryan Holland
Senior Art Director/Designer (Social & Print): Lucy Ji
Copywriter (Social): Miles Evans
Executive Producer: Aymi Beltramo
Integrated Producer: Lucas Hasselfeld
Senior Art Producer: Analisa Payne
Senior Print Producer: Mary Pestell
Senior Print Producer: Britt Gardner
Business Affairs: Angela Eddleman, Jennifer Ross
Production Company: 1st Avenue Machine
Directors: Mathery
Director of Photography: Simon-Pierre Gingras
Photographer: Samuel Pasquier
Partner / Executive Producer: Sam Penfield
Executive Producer: Michaela McKee
Line Producer: David Marks
Designer: David Pelletier
Montreal Production Service Company: Sailor Productions
Executive Producer: Mathieu Dumont
Line Producer: Joelle Raymond
Editorial: Bunker @ Eleven / Union
Editor: Andrew Ratzlaff
Editor: Nathaniel Calnin
Assistant Editor: Kevork Demirjian
Post Producer: Sophia Pellicoro
Visual Effects Company: Beast San Francisco
VFX Supervisor/Lead Artist: Darren Orr
Executive Producer: Tracy Coleman
Producer: Gordon Wittman
Color: CO3 LA
Colorist: Stefan Sonnenfeld
Executive Producer: Ashley McKim
Mix Company: One Union Recording
Sound Design Engineer: Eben Carr
Music Company: Beacon Street Studios
Executive Producer: Adrea Lavezzoli
Composer: Andrew Feltenstein & John Nau
Retouching and Prepress: DMAX
Client: SoFi
Chief Marketing Officer: Joanne Bradford
VP Brand Marketing: Meg Ciarallo
Executive Creative Director: Jonathan Woytek
Associate Director of Brand Strategy: Jean-Michel Hoffman
ACD - Art Director: Charity Read
ACD - Copywriter: Sydney Arkin
ACD - Art Director: Jono Moore
ACD - Copywriter: Elaine Kelch
Senior Project Manager: Quincey Brinker
