Kabbage: advert-body-2 by Eleven

Kabbage, a global financial services, technology and data platform serving small businesses, has introduced its first national TV campaign starring actor, Gary Cole. The ‘10 Minutes in the Future’ campaign showcases how quickly and easily small businesses can access working capital through Kabbage while highlighting multiple versions of Cole.

In the campaign, a group of workers are talking about the growth of the company and how they don’t have the money to expand. That’s when Cole (Office Space, Talladega Nights), pops magically into the picture, explaining that the company can have funding in 10 minutes, as that’s how long it takes to get funding from Kabbage. He should know, as he’s ’10 minutes in the future spokesguy.’ Another version then pops up, and Cole is now in a tuxedo, celebrating with champagne as ’10 days in the future spokesguy’ tells the group that the Kabbage funding allowed them to win a big account. Before it’s over, ’10 years in the future spokesguy’ appears.

In its 10th year since founding, Kabbage has helped more than 160,000 small businesses access over $6m of funding to maintain healthy cash flows and grow their companies. Kabbage customers accessed more than $2bn during 2018, representing one third of the total dollars issued by the company since launching its lending platform in 2011 and its highest annual total. In 2018, the company also hit a milestone by extending small businesses access to more than $10m per day.

Created in partnership with Eleven, the Kabbage campaign will live across broadcast channels, over-the-top (OTT) networks and streaming platforms. ‘10 Minutes in the Future’ will be nationally syndicated throughout the US market.