As a thank you to all hardworking nurses during Nurses Week, Dignity Health and San Francisco agency Eleven enlisted a Nashville-based musical influencer to serenade their nurses with a song composed of heartfelt thank-you messages from patients and employees. The chorus was directed to all 28,000 nurses in the network, and in turn to all the amazing nurses in the world.
Dignity Health and Eleven used social channels and questionnaires aimed at doctors, nurses and other hospital employees to solicit submissions for anecdotes of standout nurses who went above and beyond for their patients and colleagues. Every day during Nurse Week, songwriter Ernie Halter wrote a different stanza based on the stories, performed it live on location, filmed it, and shared broadcast it on Facebook Live to collect more submissions.
The serenades took place in several Dignity Health hospital cities, including Phoenix, AZ; Santa Maria, CA; Redwood City, CA; San Bernardino, CA; Sacramento, CA and more.
Agency: Eleven, Inc.
Chief Creative Officer: Mike McKay
Creative Directors: Matt Wakeman, Jack Harding
Art Director: Flavia Gonzalez
Copywriter: Shannon Roy
Agency Content Producer: Kerwin Kuniyoshi
Integrated Producer: Neil Maciejewski Johnson
Agency Social Media Manager: Jessica Gast
Director of Photography: Jerry Yoon
Editor: Kerwin Kuniyoshi
Audio Recordist: Scott Kinzey
Camera Operator: Daniel Everist
Social Media Manager: Laura McGilley
Influencer: Ernie Halter
Influencer Represented by: IZEA, Inc.