Dignity Health: Nurses Week Serenade by Eleven

Agency: Eleven
Date: Jun 2017
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As a thank you to all hardworking nurses during Nurses Week, Dignity Health and San Francisco agency Eleven enlisted a Nashville-based musical influencer to serenade their nurses with a song composed of heartfelt thank-you messages from patients and employees. The chorus was directed to all 28,000 nurses in the network, and in turn to all the amazing nurses in the world.

Dignity Health and Eleven used social channels and questionnaires aimed at doctors, nurses and other hospital employees to solicit submissions for anecdotes of standout nurses who went above and beyond for their patients and colleagues. Every day during Nurse Week, songwriter Ernie Halter wrote a different stanza based on the stories, performed it live on location, filmed it, and shared broadcast it on Facebook Live to collect more submissions.

The serenades took place in several Dignity Health hospital cities, including Phoenix, AZ; Santa Maria, CA; Redwood City, CA; San Bernardino, CA; Sacramento, CA and more.


Agency: Eleven, Inc.

Chief Creative Officer: Mike McKay

Creative Directors: Matt Wakeman, Jack Harding

Art Director: Flavia Gonzalez

Copywriter: Shannon Roy

Agency Content Producer: Kerwin Kuniyoshi

Integrated Producer: Neil Maciejewski Johnson

Agency Social Media Manager: Jessica Gast

Director of Photography: Jerry Yoon

Editor: Kerwin Kuniyoshi

Audio Recordist: Scott Kinzey

Camera Operator: Daniel Everist

Social Media Manager: Laura McGilley

Influencer: Ernie Halter

Influencer Represented by: IZEA, Inc.

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