Dignity Health: On Mindfulness and Healing by Eleven

Agency: Eleven
Date: May 2018
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Dignity Health has long recognized the power of mindfulness in creating human connection and a better healing environment. To share the benefits of mindfulness in creating healthier and happier individuals and communities, the organization launched a new digital effort withsinger-songwriter and mindfulness advocate, Jewel.

Jewel visited Dignity Health in Las Vegas to see how the organization is practicing mindfulness and its benefits to the health of caregivers and patients. Surprising patients and employees with a private performance, she shared her powerful journey from homelessness to happiness, and how mindfulness made it possible. Additionally, Dignity Health, spoke with Jewel about the power of mindfulness and kindness, and how people can learn to make mindfulness part of their daily routines. This conversation, along with her visit and performance at the Dignity Health hospital, is shared in this digital campaign, that will be accompanied by additional digital content that further explores mindfulness.

“When we learned that Jewel shared many of our same values around mindfulness, we were excited to work with her to share how mindfulness can help us create more kindness and a better connected world,” said Mark Viden, vice president of brand marketing for Dignity Health.

This campaign is an extension of Dignity Health’s #Take2Mins mindfulness education campaign introduced in 2017, and builds upon Dignity Health’s “Reflective Pause” program which encourages caregivers to set aside a few minutes each day to reflect and renew. Taking the time to pay attention to their breath, to re-center and refocus, helps caregivers tend to their personal health and well-being, and in turn be more present and in the moment with patients.

The latest content from Dignity Health aims to inspire mindfulness and kindness in everyone to create stronger human connections, andladders back to the organizations Hello humankindness campaign.


Creative Agency: Eleven Inc., Mike McKay, Chief Creative Officer, Matt Wakeman, Creative Director, Jack Harding, Creative Director

Production Company: More Media, Michael James Johnson, Director, Stephen Buchanan, Executive Producer

Post Production: The Bunker, Nathaniel Calnin, Editor

Client: Dignity Health, Mark Viden, Vice President, Brand Marketing

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