Agency: Eleven
Date: Mar 2018
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One of the nation’s largest healthcare systems, Dignity Health, started leveraging viral and popular videos with its Hello Humankindness campaign.

The latest digital campaign in the Hello Humankindness series includes 'Teacher Handshake' and three other films. Created by Dignity Health and agency Eleven, the films feature Barry White Jr. and his 5th grade literacy students greeting each other with personalized handshakes. They showcase real-life, powerful connections between people.

Like all from the Dignity Health brand, this is not your typical healthcare spot — no doctors or patients in sight. The digital media buy includes an out of home digital installation.


Client: Dignity Health

Vice President, Brand Marketing: Mark Viden

Agency: Eleven Inc.

Chief Creative Officer: Mike McKay

Creative Director: Matt Wakeman

Creative Director: Jack Harding

Art Director: Matt Klug

Copywriter: Clemence Pluche

Illustrations: Katie Mullins

Motion Graphics: Tom Yaniv

Content Producer: Kerwin Kuniyoshi

Editor: Chris Caceres

Business Affairs: Angela Eddleman

Group Business Director: Eric Lombardi

Executive Integrated Producer: Chad Zahorchak