One of the nation’s largest healthcare systems, Dignity Health, started leveraging viral and popular videos with its Hello Humankindness campaign.
The latest digital campaign in the Hello Humankindness series includes 'Teacher Handshake' and three other films. Created by Dignity Health and agency Eleven, the films feature Barry White Jr. and his 5th grade literacy students greeting each other with personalized handshakes. They showcase real-life, powerful connections between people.
Like all from the Dignity Health brand, this is not your typical healthcare spot — no doctors or patients in sight. The digital media buy includes an out of home digital installation.
Client: Dignity Health
Vice President, Brand Marketing: Mark Viden
Agency: Eleven Inc.
Chief Creative Officer: Mike McKay
Creative Director: Matt Wakeman
Creative Director: Jack Harding
Art Director: Matt Klug
Copywriter: Clemence Pluche
Illustrations: Katie Mullins
Motion Graphics: Tom Yaniv
Content Producer: Kerwin Kuniyoshi
Editor: Chris Caceres
Business Affairs: Angela Eddleman
Group Business Director: Eric Lombardi
Executive Integrated Producer: Chad Zahorchak