Dignity Health: Best Friends by Eleven
- Location:
The heartwarming spot by Dignity Health, titled 'Best Friends' features a woman travelling on a path in a wheelchair with what looks like a dog following her. As the story evolves, it’s revealed that the dog is actually helping to propel her to her destination. The spot’s tagline includes ‘We’re in this for each other’ as we hear the inspirational lyrics:
I don’t really know where I’ll be going
But I know the best parts haven’t happened yet
So I will be looking forward instead of looking back
I wanna live a life like that
Created by Eleven with Horizon Media handling media, the English and Spanish campaign includes TV (NBC, CBC, ABC, Fox, Telemundo, Univision), print, social, OOH, social, cinema and premium direct video.
Dignity Health’s Hello humankindness brand campaign is grounded in the belief that we all hold the power to heal through kindness, connection, and companionship. The non-profit hospital network shows these moments of healing in commercials featuring real instances of human connection that serve to uplift and inspire us. The new ad 'Best Friends' shows that connection, companionship and kindness can come in surprising forms and that the healing power of humanity actually extends beyond humans.
Credits
Dignity Health
Mark Viden, Senior VP of Brand Marketing
Eleven
CCO - Mike McKay
Creative Directors: Matt Wakeman, Jack Harding, Kelly McCullough
Art Directors: Matt Klug, Paige Murphy
Writer: Miles Evans
Editor: Kevork Demirjian
Executive Producer: Lori Joseph
Director of Production: Paul Golubovich
Business Director: Sophie de Schepper
Integrated Producer: Chloe Ingber
Business Affairs: Angela Eddleman
Music: David Fisher, Creative Director, Songs for Film and TV
Audio Engineer: Chris Konovaliv