The Drum Awards Festival - Extended Deadline

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Agency: Eleven
Date: Jan 2020
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The heartwarming spot by Dignity Health, titled 'Best Friends' features a woman travelling on a path in a wheelchair with what looks like a dog following her. As the story evolves, it’s revealed that the dog is actually helping to propel her to her destination. The spot’s tagline includes ‘We’re in this for each other’ as we hear the inspirational lyrics:

I don’t really know where I’ll be going

But I know the best parts haven’t happened yet

So I will be looking forward instead of looking back

I wanna live a life like that

Created by Eleven with Horizon Media handling media, the English and Spanish campaign includes TV (NBC, CBC, ABC, Fox, Telemundo, Univision), print, social, OOH, social, cinema and premium direct video.

Dignity Health’s Hello humankindness brand campaign is grounded in the belief that we all hold the power to heal through kindness, connection, and companionship. The non-profit hospital network shows these moments of healing in commercials featuring real instances of human connection that serve to uplift and inspire us. The new ad 'Best Friends' shows that connection, companionship and kindness can come in surprising forms and that the healing power of humanity actually extends beyond humans.


Dignity Health

Mark Viden, Senior VP of Brand Marketing


CCO - Mike McKay

Creative Directors: Matt Wakeman, Jack Harding, Kelly McCullough

Art Directors: Matt Klug, Paige Murphy

Writer: Miles Evans

Editor: Kevork Demirjian

Executive Producer: Lori Joseph

Director of Production: Paul Golubovich

Business Director: Sophie de Schepper

Integrated Producer: Chloe Ingber

Business Affairs: Angela Eddleman

Music: David Fisher, Creative Director, Songs for Film and TV

Audio Engineer: Chris Konovaliv